Case Study: Accelerating sales results by reframing product positioning, messaging and sales

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Situation:

A PE-backed enterprise software vendor struggled with long and unpredictable sales cycles.

Approach:

BP assessed the client’s sales data and marketing materials relative to key competitors. By interviewing client’s customers to understand key needs, pain points and bottlenecks, BP identified significant gaps between drivers of customer purchases and the client’s marketing message.

Outcome:

The client’s sales growth rate doubled due to repositioned flagship product and improved customer and messaging alignment.

TESTIMONIAL

“I keep Bulger Partner’s recommendation document on my desk at all times– it’s become my bible” –Company CTO

Posted on August 13, 2014 in Case Studies