Case Study: Developing market entry growth strategy

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A $350M ERP company experienced flat revenue and profit over a two-year period. Prior acquisitions led to product overlap and ambiguous corporate objectives.


BP evaluated the company and product strengths and weaknesses to determine the root cause of the profitability decline.  BP assessed and quantified several new geographical and vertical market entry opportunities.  BP also analyzed market entry options, including organic build-out, remote management and partner channels.


BP identified $715M of opportunities in new vertical and regional markets, including a specific attainable opportunity of $380M addressable ACV.


“This market size and trend information is fantastic – this is exactly what we were looking for from you guys.  This provides the roadmap we need to execute effectively.” -Company CEO

Posted on August 13, 2014 in Case Studies