A leading vertical industry ERP software vendor had several overlapping products in target sub-segments, resulting from previous acquisitions.
BP evaluated the enterprise and mid-market products by comparing the existing product capabilities with the target customer’s needs and expectations.
The client moved to a single-product strategy to cover enterprise and mid-market segments. This reduced support costs and improved market positioning and competitiveness.
“This work has been an important part of rationalizing and enhancing our product portfolio – and driving higher revenue growth”– Board Member