Case Study: Optimizing product portfolio

Case Study header

Situation:

A leading vertical industry ERP software vendor had several overlapping products in target sub-segments, resulting from previous acquisitions.

Approach:

BP evaluated the enterprise and mid-market products by comparing the existing product capabilities with the target customer’s needs and expectations.

Outcome:

The client moved to a single-product strategy to cover enterprise and mid-market segments. This reduced support costs and improved market positioning and competitiveness.

TESTIMONIAL

“This work has been an important part of rationalizing and enhancing our product portfolio – and driving higher revenue growth”– Board Member

Posted on August 13, 2014 in Case Studies