Case Study: Optimizing product roadmap for growth

Case Study header

Situation:

A maintenance-oriented ERP software vendor approached end-of-life on several older products and needed to replace revenue and generate growth.

Approach:

BP combined an assessment of customer requirements with an evaluation of the client’s existing growth initiatives to identify high-opportunity areas, aligning the product roadmap to overall business strategy and growth initiatives.

Outcome:

BP increased customer retention and growth by recommending specific changes to product roadmap and development priorities.

TESTIMONIAL

“This project has rejuvenated our product portfolio and greatly increased the market relevance of our products, for both customers and partners”  –Company CTO

Posted on August 13, 2014 in Case Studies